This year, Liaocheng Linqing Urban (marketing department) to develop wedding cigarette market as a priority, in-depth market research, scientific development of marketing programs, brand development work to do, focus on regulating the market rank
Sequence, the real wedding market to go live this game of chess.
Active marketing to grasp the situation
"By summarizing the work of previous years, we can see, the wedding is still cigarette sales marketing efforts fail to achieve the purpose and structure of the problem. This year, we have to learn to grasp the market situation, to do ahead of time
Good planning, enhance the marketing initiative. "In preparing for this year's marketing efforts to mobilize at the wedding, Linqing Urban (Marketing Department) Secretary, Manager Lianghan Jiang emphasized that.
For scientific development of the wedding market development program, this year in January, Linqing Urban (marketing department) to the civil affairs departments concerned for Marriage Registry, select 200 pairs of newly married young people conducted a survey. Survey
, The city needs more concentrated wedding cigarette brand, urban and rural areas have a certain level of cigarette consumption gap. Problems found with the survey, according to the established cigarette brand development strategy, Linqing Urban (Marketing) to develop
Specific marketing measures wedding market, and market demand, customer management guidance, nurturing key brands, and guide the work of cigarette consumption made detailed arrangements.
On this basis, Linqing Urban (Marketing) and actively guide the wedding market with tobacco consumption, and efforts to make structural upgrading article. On the one hand, they are carefully selected to meet market demand in the high-end cigarettes as a key training wedding
Education brand. On the other hand, they take the issue a "wedding to understand cigarette paper", etc., continue to promote efforts to increase cigarette wedding.
"Our young people are more and more units, the annual 'May Day', 'November', a lot of people get married. Their wedding will be to me a lot of issues raise. Before the employee asked about the wedding of cigarette-related information, I always
Is that 'other people what wedding what let's smoke cigarettes'. After the introduction of tobacco company staff, I have a wedding cigarette brands more in-depth understanding of the actual situation according to the staff recommendation for targeted
. "Linqing Lee Vice President of a company union the author said with deep feeling.
Vary a reasonable guide
"As a client manager, not only do daily visits to work, but also to help retail customers, particularly retail customers, it is difficult to seize the business opportunities wedding cigarettes, according to their operating characteristics to provide targeted guidance, further
Further improve its profitability. "Linqing Urban (Marketing) Marketing Deputy Chief Wu Yuheng told the author.
In early 2010, with the help of relatives and friends, laid-off workers Linqing Li Hongbin pioneer communities in the grocery store opened a tobacco and alcohol. Opened at the beginning, due to small number of goods, lack of operating experience, shop business is bad. Negative
Select this route client manager Zhang Wenjie Li Hongbin understand the operating conditions, they then focus on helping and supporting him as the object.
Through investigations, to Zhang Wenjie understand the community, "May Day" during the marriage were more, they suggested Li Hongbin increase in size and number of cigarettes wedding and wedding appropriate class of goods purchased some of rum. Zhang adopted
Jay's proposal, in May, Li Hongbin store cigarette sales more than doubled the previous month, and also led the sale of other commodities.
Early August of this year, under the guidance of the Zhang Wenjie, Li Hongbin advance into high gear by creating special wedding cigarette display cabinets, landscaping store image, printed to the customer issuing the types of goods and contact information of the card,
Improve the visibility of shop. About the effectiveness of advance preparation, Li Hongbin the author said excitedly: "This year 'two' period, in order hi I smoke shop, wedding and candy consumers had 13, only one to cigarette
Income of 2,000 yuan more than usual. "
The careful guidance of the client manager and the help of more than 80% Linqing difficult retail customers by capturing the wedding market opportunities, management ability and level has increased significantly, cigarette sales have a more substantial increase in profits
Long.
Sparse block combined with clean up the market
"At present, the wedding market not only with heavy smoke, and cigarette sales structures have become more sophisticated, so the market order and stability is very important. We must sparse block two efforts to crack down on crimes involving smoke
Acts to further improve the purification rate of the market for retail customers and consumers to create a good business and consumer environment. "Shang Lixin, deputy director of Linqing PUC said.
According to changes in market conditions, timely adjustment of the market Linqing Urban Management Plan, increase the market inspection efforts, and joint public security, industry and commerce departments of the city's cigarette market wedding joint campaigns to fight the formation of a
Strike force of illegal cigarettes, in order to lay the foundation for stable market order. Meanwhile, the PUC Linqing efforts focus on strengthening the propaganda by distributing promotional materials, posting propaganda posters, desk set, out propaganda trucks and other forms
Type, the tobacco monopoly to the general consumer information laws and regulations, and further enhance its preparedness and rights awareness.
On this basis, Linqing Urban strengthen ties with the local news media, major cases of cracked timely reports, and further to create a good atmosphere for public opinion. In addition, they also established a smooth channel to lodge complaints on the
Cigarettes in terms of receiving the wedding reports and complaints, rapid processing, in order to fully protect the legitimate rights and interests of consumers.
